Quick Reads

The past five years I worked in marketing at the Edinburgh Fringe, a nightmare of flyers, posters, advertisements, press, and ad space. There are books on how to advertise at this one festival. You’re competing with 90,000 other companies for a limited amount of audience so you have to clever.
The single best

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I have a cup. Of course I have lots of cups. Most of us have lots of cups. We all get thirsty and need cups.
Our cups satisfy our need and desire to drink. Any of my cups is good at satisfying my need to drink. But drinking does not

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When contacting your target audience, a key indicator of effectiveness is cost per impression, or cost per view. It’s basically the bread and butter of a marketing team with a budget and it comes down to some simple math.
Consider the Super Bowl Problem:

So the average cost of

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